Founded by a seasoned public information leader,
PDR Strategies delivers custom communications solutions
for corrections, public safety, healthcare, and more.
Decades of Public Sector Experience,
Now Working for You
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📘 Why Leaders Can’t—and Shouldn’t—Do It All: The Value of a Trained PIO
Read more: 📘 Why Leaders Can’t—and Shouldn’t—Do It All: The Value of a Trained PIOLeadership comes with enormous responsibility—and in today’s always-on, media-saturated environment, how you communicate is just as important as what you do. Yet many organizations, particularly small agencies or departments, still assume that the leader alone can carry the entire communications burden. Spoiler alert: they can’t. More importantly: they shouldn’t. No matter the size of the […]
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📘 Press Release or News Release? Why the Words We Use Matter
Read more: 📘 Press Release or News Release? Why the Words We Use MatterIn public information work, precision matters. The facts we share, the way we say them, and even the labels we use on official materials help shape how our message is received. And one of the most common—and overlooked—examples of this is the difference between a press release and a news release. While the terms are […]
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📘 Preparing Your Executives for the Media Spotlight
Read more: 📘 Preparing Your Executives for the Media SpotlightYour executive team may be the best at leading operations—but are they ready to lead in front of a microphone? In today’s world, executives are often called to speak during times of crisis, organizational change, or public scrutiny. What they say—and how they say it—matters more than ever. Here’s how we prepare leaders to deliver […]
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📘 The 3-Step Messaging Filter
Read more: 📘 The 3-Step Messaging FilterYour Final Check Before You Speak Whether you’re drafting a news release, briefing internal staff, or giving a live statement during a crisis — what you say and how you say it matters. Use this filter before you finalize any communication related to an incident, policy change, or high-profile correctional event. ✅ Step 1: Is […]
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📘 Say What You Mean: The Power of Plain Language in Crisis and Strategic Communication
Read more: 📘 Say What You Mean: The Power of Plain Language in Crisis and Strategic CommunicationIn moments of uncertainty—whether during a crisis, a major policy rollout, or a public briefing—people don’t need jargon. They need clarity. Using plain language isn’t about “dumbing it down.” It’s about respecting your audience’s time, stress level, and need for accuracy. It’s about cutting through the noise and delivering a message that gets heard, understood, […]
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📘 How to Build a Crisis Communications Plan Before You Need One
Read more: 📘 How to Build a Crisis Communications Plan Before You Need OneEvery organization is vulnerable to disruption. Whether it’s a data breach, a public safety issue, or internal misconduct, a crisis can strike fast—and escalate even faster. The key to an effective response? Preparation. A solid crisis communications plan isn’t about predicting every possible scenario. It’s about having a repeatable, reliable framework that lets your team […]
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📘 Top 5 Mistakes Organizations Make in a Crisis
Read more: 📘 Top 5 Mistakes Organizations Make in a CrisisWhen a crisis hits, the pressure is immediate. Emotions run high, the spotlight intensifies, and decisions have to be made quickly. Unfortunately, even the most well-intentioned organizations often stumble during these moments—not because they’re careless, but because they’re unprepared. Here are the five most common communication mistakes we see during a crisis—and how to avoid […]
