Late last night, President Trump used the R word in a Truth Social post about the Minnesota Governor. Unfortunately, this is not the first time the word has surfaced in public conversation recently. The R word has been making a troubling comeback, often used to insult or belittle others in moments of frustration or conflict.

This is a new low for presidential communication. It is also a reminder of a truth many of us work hard to reinforce. Words matter. They shape public culture, influence behavior, and signal what is acceptable in our communities. When leaders use demeaning or stigmatizing language, especially language aimed at people with intellectual and developmental disabilities, the harm goes far beyond the intended target.

The R word is not simply an insult. It carries a long history of discrimination, exclusion, and mistreatment of people with IDD. Families and advocacy organizations have spent decades educating the public about its impact. Special Olympics and Best Buddies created the national “Spread the Word” campaign specifically to eliminate the R word and advance a culture of respect and inclusion. Their work continues today because moments like this show how easily harmful language can slip back into everyday use.

Public officials, communicators, and leaders should understand the weight their words carry. Language used from a position of authority does not stay contained. It spreads across social media, becomes part of public debate, and is repeated by people who may not fully understand its history. When powerful figures normalize harmful words, they lower the standard of public discourse and create space for disrespect to grow.

Professional communicators also have a responsibility in this moment. PIOs, government leaders, public safety professionals, and organizational spokespeople must be intentional about the language they use. This includes understanding the historical and cultural context behind certain terms, recognizing when language can cause harm, and modeling communication that supports dignity and inclusion. Our work depends on clarity, credibility, and trust. Harmful language works against all three.

Leaders can disagree without demeaning others. They can challenge ideas and call out concerns without resorting to language that hurts entire communities. They can communicate strong positions without sacrificing respect. These are not just expectations for elected officials. They are expectations for anyone in a position of influence.

There is an opportunity here for reflection and improvement. Leaders should pause and consider the impact of their words before speaking or posting online. They should seek out training on inclusive and trauma-informed communication. They should understand the responsibility that comes with being a voice the public listens to.

We cannot control what others say, but we can control our own standard. We can choose not to echo harmful language. We can choose to support those working to build a more respectful and inclusive culture. And we can choose to hold ourselves and our leaders accountable to a higher level of communication.

The R word has no place in public discourse. It never has. This moment is a reminder of why we must continue to speak up, educate others, and reinforce the message that words matter.