Category: The Briefing Room
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📘 Preparing Your Executives for the Media Spotlight
Your executive team may be the best at leading operations—but are they ready to lead in front of a microphone? In today’s world, executives are often called to speak during times of crisis, organizational change, or public scrutiny. What they say—and how they say it—matters more than ever. Here’s how we prepare leaders to deliver… Read more
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📘 The 3-Step Messaging Filter
Your Final Check Before You Speak Whether you’re drafting a news release, briefing internal staff, or giving a live statement during a crisis — what you say and how you say it matters. Use this filter before you finalize any communication related to an incident, policy change, or high-profile correctional event. ✅ Step 1: Is… Read more
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📘 Say What You Mean: The Power of Plain Language in Crisis and Strategic Communication
In moments of uncertainty—whether during a crisis, a major policy rollout, or a public briefing—people don’t need jargon. They need clarity. Using plain language isn’t about “dumbing it down.” It’s about respecting your audience’s time, stress level, and need for accuracy. It’s about cutting through the noise and delivering a message that gets heard, understood,… Read more
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📘 How to Build a Crisis Communications Plan Before You Need One
Every organization is vulnerable to disruption. Whether it’s a data breach, a public safety issue, or internal misconduct, a crisis can strike fast—and escalate even faster. The key to an effective response? Preparation. A solid crisis communications plan isn’t about predicting every possible scenario. It’s about having a repeatable, reliable framework that lets your team… Read more
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📘 Top 5 Mistakes Organizations Make in a Crisis
When a crisis hits, the pressure is immediate. Emotions run high, the spotlight intensifies, and decisions have to be made quickly. Unfortunately, even the most well-intentioned organizations often stumble during these moments—not because they’re careless, but because they’re unprepared. Here are the five most common communication mistakes we see during a crisis—and how to avoid… Read more