Crisis Communication Resources for School District Leaders
Free tools to help school districts prepare for high-consequence events and communicate with clarity, confidence, and leadership.
School Crisis Communication Toolkit
This toolkit includes practical resources designed specifically for school district leadership teams.
Each document is built around the PDR High-Consequence Framework™:
Risk → Emergency → Crisis → Recovery
Effective communication during high-consequence events requires preparation before an incident occurs, coordination during operational response, and leadership throughout the recovery process.
These resources can help districts establish a foundation for crisis communication planning.
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How can we help you prepare your crisis or strategic communication plan?
— resources
Available Downloads
Crisis Communication Team Worksheet
Define who is responsible for communication during a crisis. This worksheet helps districts identify key communication roles, establish backups, and ensure responsibilities are clearly assigned before an incident occurs.
First 15 Minutes Crisis Communication Checklist
The first moments after an incident are critical. This checklist provides a clear sequence of actions for confirming facts, coordinating with responders, and issuing an initial holding statement.
Strategic Crisis Communication Plan Template
A structured template designed to help school districts build their own crisis communication plan. The template aligns communication planning with the PDR High-Consequence Framework™ and can be adapted for local district needs.
FREE PIO TRAINING:
Need Help Strengthening Your District’s Crisis Communication Plan?
PDR Strategies works with school districts to strengthen crisis communication planning, train leadership teams, and conduct preparedness exercises.
Superintendents and district leaders are welcome to schedule a free introductory consultation to discuss communication planning and preparedness.