Now you can listen to The Briefing Room on Spotify.
Welcome to The Briefing Room by PDR Strategies, where strategic communication meets practical experience. Paul D. Raymond, Jr. shares short, powerful insights drawn from real incidents, leadership lessons, and the evolving role of communicators in public safety and government. Listen in for clear, actionable advice to help you lead with confidence — and communicate with purpose.
When American Airlines’ Chief Operating Officer appeared live on Good Morning America to discuss shutdown-related flight reductions, viewers saw hesitation, filler words, and a message that struggled to land. In a high-stakes moment, the delivery sent a louder signal than the content itself.
In this episode of The Briefing Room by PDR Strategies, Paul D. Raymond, Jr. breaks down why every spokesperson — from CEOs to city officials — must be coached, prepared, and ready before the camera turns on. Using the 5×5×5 method, Paul explains how leaders can anticipate questions, stay calm under pressure, and deliver clear messages even in fast-moving situations.
Confidence is communicated long before a word is spoken.
🎯 Key Takeaways:
• Why live TV exposes unprepared spokespeople instantly
• How the 5×5×5 method strengthens message discipline
• The role of rehearsal, coaching, and anticipation in media readiness
• How nonverbal cues like pacing, posture, and tone shape credibility
• Why delivery matters just as much as content in crisis communication
💬 This podcast uses AI-generated text-to-voice narration of articles originally published in The Briefing Room on the PDR Strategies website.