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Welcome to The Briefing Room by PDR Strategies, where strategic communication meets practical experience. Paul D. Raymond, Jr. shares short, powerful insights drawn from real incidents, leadership lessons, and the evolving role of communicators in public safety and government. Listen in for clear, actionable advice to help you lead with confidence — and communicate with purpose.
Artificial intelligence is moving fast. Public confidence in it is not.
A new national poll from Quinnipiac University found widespread concern about artificial intelligence, limited trust in the people leading its development and strong support for safeguards and oversight.
In this episode of The Briefing Room by PDR Strategies, Paul D. Raymond, Jr. looks beyond the polling numbers to what they mean for public information officers and professional communicators.
As AI-generated content becomes more convincing, communicators face new questions about authenticity, verification and accountability. What happens when an AI-generated audio recording or video contains accurate information but falsely appears to come from an agency official? How do organizations protect trust when the public can no longer assume that seeing or hearing something makes it authentic?
Paul also explores why AI literacy needs to include more than learning how to use the technology. Communicators need to understand its limitations, verify its output, protect sensitive information and be prepared for an information environment where authenticating the source may become just as important as verifying the facts.
The challenge for communicators is not convincing the public to trust artificial intelligence. It is making sure they can continue to trust us.
🎯 Key Takeaways
• What new Quinnipiac University polling tells us about public trust in AI
• Why organizations should not assume their audiences are comfortable with AI adoption
• Why PIOs and communicators should be involved in organizational AI policy discussions
• Why increasingly convincing AI-generated content makes human verification more important
• How synthetic audio, video and images could complicate crisis communications
• Why authenticating the source of information may become as important as verifying the facts
• Why accountability for AI-assisted communications ultimately remains with the organization
💬 This podcast uses AI-generated text-to-voice narration of articles originally published in The Briefing Room on the PDR Strategies website.